The year is 1989. A light burns in a farmhouse attic. The sound of a pedal-operated sewing machine fills the room. It’s Saturday night, and the young man at the machine is getting ready to head into town.

This is where the story of FRENN had its start.

In the imagination of a kid from eastern Finland. In the pages of a book on the history of fashion. In the sharp fits and smart detailing of tailor-made suits. In fabrics that are not only made to last, but that soften and shape along with the years. In skilled handiwork and an eye for detail.

FRENN - Finnish Design and Finnish Fashion for the urban men. Coats, trousers, shirts and accessories.

That young man lives in Helsinki now, and it’s a whole new world. People dress more boldly, and new trends have reshaped the way we work.

One thing hasn’t changed, though: men’s work-wear is stuck in a holding pattern. For urban workers, credibility, comfort, and individuality have yet to meet. It’s time to fire up the sewing machine again.

This time, two men are working the pedals: Antti Laitinen and Jarkko Kallio. Antti is the one who grew up surrounded by fabric swatches in a farmhouse attic, and you’ll be hard pressed to find anyone in the Finnish design industry Jarkko doesn’t know.

FRENN arose from their desire to create high-quality pieces men would wear for years, cherish for decades — and who knows? — rediscover down the road.

FRENN believes in humanity, responsibility and individuality.