The year is 1989. A light burns in a farmhouse attic. The sound of a pedal-operated sewing machine fills the room. It’s Saturday night, and the young man at the machine is getting ready to head into town.
In the imagination of a kid from eastern Finland. In the pages of a book on the history of fashion. In the sharp fits and smart detailing of tailor-made suits. In fabrics that are not only made to last, but that soften and shape along with the years. In skilled handiwork and an eye for detail.
FRENN - Finnish Design and Finnish Fashion for the urban men. Coats, trousers, shirts and accessories.
That young man lives in Helsinki now, and it’s a whole new world. People dress more boldly, and new trends have reshaped the way we work.
One thing hasn’t changed, though: men’s work-wear is stuck in a holding pattern. For urban workers, credibility, comfort, and individuality have yet to meet. It’s time to fire up the sewing machine again.
This time, two men are working the pedals: Antti Laitinen and Jarkko Kallio. Antti is the one who grew up surrounded by fabric swatches in a farmhouse attic, and you’ll be hard pressed to find anyone in the Finnish design industry Jarkko doesn’t know.
FRENN arose from their desire to create high-quality pieces men would wear for years, cherish for decades — and who knows? — rediscover down the road.
FRENN believes in humanity, responsibility and individuality.